The Ancient Greeks are famous for their philosophers. They studied the world around them and how we interact with that world. Their findings continue to guide us as we interact with the world around us.
Everyday we are subjected to messages from people and organizations trying to influence us. The clothes that we wear, the food that we eat, the people and organizations we decide to support. The Ancient Greeks, going back to Aristotle, put persuasive actions into three categories, Pathos, Ethos, and Logos.
Pathos-Appealing to your emotions (Pathos is Greek for a strong emotion, often suffering)
Logos-Using logic and reason (Logos is Greek for logic)
Ethos-Using an admired/respected authority (Ethos is Greek for Character)
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