Commercial 8

Is the following commercial Ethos, Logos, or Pathos? Explain your answer and using evidence from the commercial talk about how they trying to get you to buy their gum.(5) See previous commercial for an example we did in class for what we are looking for. When done, go the blog posting below about Ancient Egypt projects.

Commercial 9

Is the following commercial Ethos, Logos, or Pathos? Explain your answer using evidence from the commercial in your blog posting below.

Commercial 8

The note sheet handed out earlier

Is the following commercial Ethos, Logos, or Pathos?  Explain your answer using evidence from the commercial in your blog posting below. (5)

Commercial 6

Is the following commercial Ethos, Logos, or Pathos? Explain your answer using evidence from the commercial in your blog posting below.

Commercial 5

Is the following commercial Ethos, Logos, or Pathos? Explain your answer using evidence from the commercial in your blog posting below.

Commercial 4

Is the following commercial Ethos, Logos, or Pathos? Explain your answer using evidence from the commercial in your blog posting below.

Commercial 3

Is the following commercial Ethos, Logos, or Pathos? Explain your answer using evidence from the commercial in your blog posting below.

Commercial 2

Is the following commercial Ethos, Logos, or Pathos? Explain your answer using evidence from the commercial in your blog posting below.

Commercial 1

Is the following commercial Ethos, Logos, or Pathos? Explain your answer using evidence from the commercial in your blog posting below.

Being Influenced

The Ancient Greeks are famous for their philosophers. They studied the world around them and how we interact with that world. Their findings continue to guide us as we interact with the world around us.

Everyday we are subjected to messages from people and organizations trying to influence us. The clothes that we wear, the food that we eat, the people and organizations we decide to support. The Ancient Greeks, going back to Aristotle, put persuasive actions into three categories, Pathos, Ethos, and Logos.

Pathos-Appealing to your emotions (Pathos is Greek for a strong emotion, often suffering)
Logos-Using logic and reason (Logos is Greek for logic)
Ethos-Using an admired/respected authority (Ethos is Greek for Character)

Class Handout sheet

More information

Commercials

The video above is the PRESIDENT of Hockey Canada talking this past spring, after the end of the traditional hockey season.

The video below is being shared and promoted by a variety of sport organizations across Canada

These two videos could be seen as commercials or public service announcements.
1. What are they advocating?
2. What visuals are they using?
3. How does the use of famous people help/hinder in the message?
4. What facts do they use?
5. Do you think they strongly advocated their position? Why or why not.