This commercial uses the Ethos approach. It takes Lebron James, one of our generation's greatest athletes to endorse sprite. In every scene, he is holding the drink and in some he is drinking the drink. He is treating the viewer as a friend, saying he wouldn't tell the viewer what to do, even if he was paid to do that. He takes the viewer 'behind the scenes' of the commercial and shows the efforts being made to trick the viewer into wanting to drink Sprite. He then ends the commercial by saying he wouldn't tell the viewer to drink Sprite, but he would offer one, like a friend would.
This commercial uses the Ethos approach. It takes Lebron James, one of our generation's greatest athletes to endorse sprite. In every scene, he is holding the drink and in some he is drinking the drink. He is treating the viewer as a friend, saying he wouldn't tell the viewer what to do, even if he was paid to do that. He takes the viewer 'behind the scenes' of the commercial and shows the efforts being made to trick the viewer into wanting to drink Sprite. He then ends the commercial by saying he wouldn't tell the viewer to drink Sprite, but he would offer one, like a friend would.
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